There are currently no allegations that Wet N Wild copied the formula, packaging, design, or branding of Morphe’s the James Charles Artistry Palette nor does Morphe have any patents to protect the formula or design of the palette, and it is in the public domain. If someone infringes on a valid, enforceable intellectual property right there can be grave legal consequences. These rights are only enforceable in certain instances. There are four main types of intellectual property rights: patent, trademark, trade secret, and copyright. The question on everyone’s mind following these events and probably the question James Charles and Morphe are asking their lawyers: is Wet N Wild legally liable for allegedly copying Morphe’s the James Charles Artistry Palette? Rather, do Morphe and James Charles have any legal rights with regard to the layout of the palette which they could exorcise? What Type of Intellectual Property Rights Exist in Eyeshadow Palettes? Whatever the case may be, everyone can plainly see the uncandy similarities in color scheme between the two palettes.įigure 2: Wet N Wild Beauty’s The 40 Palette.

Maybe a black cat crossed James Charles’ path or maybe he is just cursed to a life of sister scandals. Many beauty enthusiasts quickly noticed that the layout and color scheme are eerily similar to Morphe’s the James Charles Artistry Palette, pictured below.

However, the beauty community could not decide if they were being tricked or treated when Wet N Wild Beauty announced “The 40 Palette.” At first glance it is just a collection of boo-tiful, rainbow eyeshadows, but if you take a closer look it gets a bit less palette-able. The beauty community has seen many a dupe: the Tatcha Silk Canvas Primer and the Elf Putty Primer, the Too Faced Bon Bon Palette and the Makeup Revolution Chocolate Love Palette, the Urban Decay Naked 3 Palette and Elf’s Nude Rose Gold Palette. Beauty influencer James Charles was sister spooked when Wet N Wild Beauty hit DragCon on Septemwith a big announcement on Twitter. What’s scarier than ghosts and goblins? The beauty community.

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